Review: Filofax Norfolk (Personal Sage)

Would it be weird if I described the personal-sized Filofax Norfolk in 'sage' as being... cosy?  I look at it and immediately my mind goes to cosy knitted jumpers, cups of tea and snuggling up on the sofa with my dog and my cat. It feels like I might have found my planner soulmate.


If you read the post about my Port-fuelled Christmas Day impulse purchase of this planner, you'll know that I wasn't planning on getting one...

...Sure, I'd lusted after the collection, done my research and checked my bank balance several times to see if an extra hundred quid had miraculously found its way into my account (it hadn't) – but I had made a firm decision that I wasn't going to do it. 

Well, I did it. Clearly.

To be honest I was nervous. What if I didn't even like it? What if it was a ghastly green brick? What if it arrived faulty like the birthday-gift-to-myself Centennial Filofax did? What if, God forbid, it felt like a waste of money?!

I've never felt like any Filofax I've ever bought was a waste of money because I've been so absolutely in love with them all. But I'm older, and so much more cynical now. This purchase could literally ruin 2023 for me!

Okay, I'm being melodramatic, and as we all know, it has all turned out fine. Aside from the fact that the inserts I purchased from Filofax on the 18th Dec, still haven't arrived, and I wanted them for the 1st of January... goddammit.

Let's get into the review!


Design inspiration and vibe 

Filofax on their blog says, 'Norfolk is a rural county in the East of England, known for its community spirit and easy-going way of life.' 

This Filofax definitely has a countryside vibe. It feels down-to-earth, friendly, warm and welcoming, like a good novel in front of a fireplace with a blueberry muffin!


Leather and structure

I love the cushioned matt leather and how comfortable it feels to hold. The leather feels soft and flexible, but there is plenty of structure to the planner with a slight bit of padding – it's definitely not floppy, but it's not stiff either. It feels very well made. 

The strap is lovely and wide, which makes opening and closing the planner feel very satisfying. It's also nice and long so the planner doesn't feel tight when stuffed.

You can see in the pic below how much space the strap allows, it's not tight, and because it's also quite stiff it allows the planner to hold it's shape when closed even when it's not full.



The planner rings

Bringing me to the rings... they are a generous 30mm in the personal size, which is wonderful! 

I've noted that the larger rings don't cause the paper inserts or the dividers to be pushed outside the edge of the planner, even though the width of the planner is the same as my Originals...

...You can see in the picture further down how the inserts will stop at the edge of the planner from the centre of the rings, which is where the inserts will be pushed out the furthest.

It just means that there's no outer margin of leather like in the others. Of course, this may mean that the inserts are slightly less protected, but this doesn't bother me as I'll be using it at home anyway.

I thought I'd miss the gold rings that I fell head-over-heels for when I bought my Centennial, but actually, the silver ones go really nicely with the cool sage, and I don't think gold would have looked right.

They do seem more flexible than my Centennial rings though, and I have to press down on both of the end buttons together to work the mechanism and open them, whereas with my Centennial I can just press down on one end. This doesn't feel like an inconvenience though, and really it's how we should be operating them for a longer life.



Design features 

Because the leather is so soft, I suspect that over time the card slots may become looser as the leather stretches depending on what you use them for. I don't see that as being a problem for me though, as I'll probably be using them to home sticky notes and bits and bobs. Plus, once the Filofax is closed, nothing will be falling out.

The inside zip pocket isn't gusseted, but it does feel pretty generous. I have nothing really to say about the other inside pockets, they seem fine for extra stickers etc.

I'm not sure what I'll be using the full-length back pocket for. It has a very structured feel rather than floppy. I think this will be good to protect paper or letters and stop them from crumpling or creasing in the pocket. 

I don't think I'd want to put anything in the back pocket that would cause lumps and bumps for fear of denting the perfectly flat front and back covers as the leather is so beautifully soft – but that's probably just me being precious because it's brand new.




I've watched some videos and in one it was noted that the positioning of the pen loop on the pocket size planner was not well thought-out at all as it makes the pen sit behind the inserts. It also interfered with the lady's divider tabs because the loop is pointed inward instead of out. 

On the personal size Norfolk, the issue is similar but not as pronounced. The pen does get in the way of inserts as it sits behind them, and more so if you use thicker pens. You can see in the picture below what I mean...

...however, keep in mind that when the rings are full some of the inserts to the front and back will lie further in as the rings curve, and this does allow for a pen to sit more comfortably without leaving a gaping gap at the back, especially if you're using a thinner pen like mine.

I use a thin, discrete mechanical pencil, so it's not a problem for me. I've also tried my Filofax pen from the Centennial collection and the issue seemed very slight. This might annoy some people though.




Considering that there is so much space inside the strap when the planner is closed, I do think that Filofax could have designed the pen loop so that it faced outward. But instead, they chose aesthetic over function as they clearly wanted to have the little strip of leather to cover the elastic of the pen loop. 

I think that many people will appreciate the fully elasticated pen loop that enables us to insert fatter pens – however, with the pen having to sit behind the paper in the planner, fatter pens may get in the way, so it's a bit of a contradiction.

You'd think by now that Filofax would have the functionality of their planners down to a T. However, I think this might actually be my only gripe about the Filofax Norfolk, and it's more on the behalf of those of you who may find this feature-flop annoying. Personally, I'm not affected by it because of my choice of pen – and I do actually really like how neat it looks with the leather flap covering the elastic.


'Flatability' and weight

As my Filofax is brand new it doesn't lay completely flat like the Originals do, but I think in time that it might. It certainly lays flat enough to please most 'flatability' seekers. 

Once you have filled the pockets on the right it'll also add the bit of weight it needs to lie flat, and as you trun pages, they will contribute to flatability too.




Considering that this is a chunky monkey, I don't feel like it's overly heavy. Obviously, that could change depending on what you decide to put in it.

It is slightly bigger than other personal-sized Filofaxes because of the larger rings, but it still feels and looks pretty compact to me. 


Final thoughts


I'm very, very happy with my purchase, and I'm sure that I'll be talking about it lots more as I discover different things I like or dislike. With it being one of the more expensive collections, I definitely think the Norfolks are worth the money. 

They are made of beautiful quality real leather in lovely muted and natural tones that I think will appeal to many people, and they have lots of useful features for an all-round everyday planner.

I'm very happy with my choice of colour, but I like them all! The sage is earthy and homely. The lavender is very delicate and pretty for spring, the almond is warm and perfect for autumn, and the taupe is a lovely neutral option.

I'm also 100% happy with the personal size. I think the A5 would have been overkill for my needs, and I may have found the pen loop thing irritating in the pocket size.

If you're thinking of making any Filofax purchases, please use my affiliate links as I might get a nice little bit of revenue (no extra cost to you) which goes towards helping to support the Filofancy blog Browse the Filofax website now!


As always, thank you so much for reading my blog, I hope that you enjoyed it :) I absolutely love reading and replying to your comments, so please feel free to put your penny's worth below, because we all have different ideas and experiences with planners, which is what makes our community so interesting!

3 things I learned about 'planner peace' in 2022 ...


The elusive quest for 'planner peace' plagues so many of us in the Filofax and planner community. It's a bizarre phenomenon, born from the dark belly of commercialism and social media influencers, and fed by an insatiable desire to see our lives perfectly presented in between the pages of printed vellum.



I don't know about you, but I for one have really struggled on my quest to find 'planner peace'. 

I've poured so much energy (let's not talk about money) into trying to force various planners and planner systems to – work for me, to look good, or to feel right – that I've often completely lost sight of the point.

I sometimes wonder if the big question I should be asking myself is not whether my planner looks, feels or works 'right' – but do I actually even need one to begin with? And if I do, what do I specifically need it for?

I've been taking some time to think about what I've learned about 'planner peace' in 2022 so that I can have a great functional relationship with my planner this year. I thought that I'd share my personal insights with you. 

Maybe I can help shed some light on why you've struggled with 'planner peace'?


1. Less is more when you're trying to achieve 'planner peace'

The main reason I've failed at building great functional relationships with my Filofaxes as planners over the years was that I've always ended up feeling totally overwhelmed and lost inside of them...

...which is ironic, seeing as these are products meant to help us find our way through all of the chaos.

There are many things about Filofax planners that contribute to my internal struggle:


Firstly, there are the dividers...

  • How many sections do I need? 
  • What should they be? 
  • Will I even use all the sections? 
  • I want more sections but I can't think what for!
  • What if I write on the tabs and then change my mind?
  • I'm only using two tabs, should I take the others out?
  • What's the point in having a Filofax planner without all the tabs though???
  • Should I just get a notebook?

Then it's the size of the planner...

  • The A5 will give me loads of space to plan an awesome life...
  • I don't have an awesome life though, and the A5 is far too big for it!
  • The personal size still has great potential for stuffability, we'll try that...
  • Oh dear, my life still isn't full enough to stuff even a personal Filofax!
  • I know! I'll try a Slimline...
  • Oh FFS – now there's not enough space.


Dare I talk about inserts...?
  • Week on one page?
  • Week on two pages?
  • Do I need a monthly? 
  • Do I need tabs for each month?
  • Why can I never keep up with my trackers?
  • Why am I spending so much money on inserts?
  • Maybe I should make all my own inserts?
  • What kind of printer should I get?
  • Maybe I should open an Etsy shop?
  • Maybe I need a bigger planner for my new business?
  • Argh!


I've come to realise that less is more...


I started 2022 off in my personal-sized charcoal Centennial, which I was obsessed with! You can see all the gorgeous pics on the Filofancy Instagram account

6-months in I felt overwhelmed as I wasn't using it how I imagined. In fact, I only used one section - the diary section. The rest was just fluff, and VERY distracting.

So I got rid of ALL the fluff (well, I stored it all in one of my pretty Filofax boxes for later use), and I switched to my black vintage slimline Filofax containing just three months' worth of the Filofax week-on-two-page diary inserts and some note paper. 

It was great. I loved how minimal and compact it was. Zero decoration, zero distraction – and it fitted beautifully into my tiny handbag, which meant I could take my planner with me everywhere

I did miss having a whole year's worth of diary to hand. But the whole year simply didn't fit the cute but tiny rings, and so I had to make the sacrifice. This was true functionality at its finest.

The problem was that I was stuck with my idea of a Filofax being stuffed with a billion cool sections for all areas of my life because of what I see on Instagram and YouTube. 

I've had to come to terms with the fact that the truth is my planner is never going to look like someone else's planner – because – my life and other people's lives look different.

I needed to listen to my own personal needs, and they were saying – less is more Zara! 

And it was true, for me at least, and certainly for that time in my life.


2. A planner system will grow when the time is right

Towards the end of this year, I was beginning to feel like I needed more than my slimline could offer. So I moved back into my personal Centennial and it felt much more comfortable.

This was because my life was beginning to expand and I needed more space to express myself, and you know... plan! Soon my planner was beginning to look pleasingly stuffed. 

It felt good, not because the planner itself was beginning to resemble what I thought a planner should look like, but because I was actually using it, and it was really helping me to organise myself and get my head straight instead of confusing me – which is the whole point of having a planner.

I also noticed that I went from being minimal and functional to add back a few choice decorative inserts that I had previously removed because they had been too distracting. 

My planner was now naturally becoming an expression of my identity – as well as a tool to assist me in my life, rather than a pre-designed-to-within-an-inch-of-its-life useless disaster that was really upsetting and stressing me out! (Why are we doing this to ourselves ladies?)

Basically what was happening was that my planner was growing and developing alongside my needs.


3. Change is good


I've always struggled with my sense of identity. It's something that's linked to my struggles with mental health. For some reason I always find myself trying to attach my identity to external things, from career and business ideas, to relationships, and even to the things I own – like my planners.

In order to try and achieve some consistency, it has always felt stupidly important to me to find a planner that kind of defines who I am or reflects my sense of self. I had to 'bond' with it in some way, and it had to feel like it was part of me, or an extension of me, or a symbol of who I am as a person. Which is obviously bonkers.

I've come to realise and accept that as we grow, so do our needs, interests and preferences. I don't have to stick to the same planner to feel like I'm being true to myself. I'm not betraying myself or my planner. It's just a planner Zara, and it's totally okay to try something new. 

So for 2023, I'm giving myself a fresh start with a brand-new Filofax planner – because it feels right, and I wanted to treat myself to a prezzy as my Christmas was so disppointing...

...Okay, I'll admit it was an impulse purchase and you can read more about how that happened here!

Regardless, my new Filofax and I are going to work on our relationship and grow together, because I have great plans for 2023, and a great planner is going to make things MUCH more fun.


Thank you SO much for reading my blog, I hope that you enjoyed it :) I absolutely love reading and replying to your comments, so please feel free to put your penny's worth below, because we all have different ideas and experiences with planners, which is what makes our community so interesting!


Loved it and want more?



I've ordered the Norfolk Filofax...

A planner for me has to either be super slim for portability or super fat for stuffability. I don't like the in-betweens, they seem like missed opportunities... with 30mm rings, the personal-size Norfolk Filofax was just too tempting!


Impulse shopping at its finest

Admittedly, this was a bit of an impulse buy. What can I say, it was Christmas day, not to mention it's been the first time I'd spent Christmas alone, so I needed a pick-me-up. 

I've been eyeing this collection up since it hit the Filofax website. I've spent a few weeks ogling pics on Instagram, and I've watched every single video that's out right now on YouTube – standard – But I had decided that I wasn't going to invest as it doesn't have gold rings.

I've been completely spoilt by gold rings since buying the Centennial Original (personal size in charcoal) for my birthday in 2021. I honestly thought I'd never be able to purchase another planner again unless it had the same gold rings – which is weird for me because I'm not really a gold person.

However... Christmas day came, and I thought I was going to be okay...

It turned out to be a terrible day though, because seriously, what's the point in Christmas when you're nearly 40, childless (if you don't count your furbabies) and you're spending it by yourself? The only thing I could think of to make the day feel better was to blow a hundred quid on something pretty. It was a terribly delightful moment of weakness. So far I have no regrets.

Besides, a brand new planner will be like a brand new start to the new year – right? It made perfect sense at the time, I was under the influence of a bottle of Port.


My choice...


I've gone for the personal size in 'sage', which seems to be the favourite in the planner community from what I've seen online. I might have been persuaded to go for the lavender if it was spring or the almond if it was autumn. The lavender in particular is playing on my mind... Who knows, if they're still around come spring or autumn, my collection may expand – I'll probably need cheering up again mid-Feb.

I'm a crazy plant lady though, so 'sage' just made sense as an all-year-rounder. It looks like a pretty shade of green from what I can tell online, although I'm nervous to see if I'll like it in person. What I'm hoping for is a calming, muted colour with nature vibes to go with my current inserts, accessories and witchy-earth-girl personality.

I've always got on best with personal-sized planners. I like the fact that you can get the 'economy' pack of plain paper refills, which don't seem to be available in the other sizes. I also like that the personal size doesn't take up your entire desk when opened up like the A5, and I don't need the portability of the pocket anymore as I work from home.

(I have 2 A5 Filofaxes - My Aqua Chameleon, the original love of my life, and The Classic Croc, my dirty kinky affair! I'm currently using my Classic Croc to house important documents, but my poor Chameleon is boxed. I must come up with a new use for it for 2023 – if you have any ideas, leave them in the comments!)

The MAIN thing that convinced me to buy my new Norfolk planner though (aside from the bottle of Port and all the misery) was the opportunity to have 30mm rings in a personal-size planner. A planner for me has to either be super slim for portability or super fat for stuffability. I don't like the in-betweens, they seem like missed opportunities.

I'm also looking forward to finding out if all the extra pockets will be useful for me. I've been using my Centennial Original, and my pet peeve about the Originals is the useless (in my opinion) interior design...

I think the jot-pad slots at the back of the Originals are pointless, especially as they don't even sell replacements on the Filofax website. I also find the elastic band on the inside of the front cover to be a pointless feature as I've never found a legitimate use for it. Okay, rant over.

What I do like about the originals though is the flatability, the retro design and stitching, and the simple 'single piece of leather' design. Let's face it – they're just very cool. I'd be very interested to know your opinions on the Originals, so feel free to comment below!

You can watch my earlier rants on the Original Filofax – PART 1 and PART 2.


Back to The Norfolk...

I'll have a lot more to say about the Norfolk Filofax when I actually receive it. 

You can expect a full Filofancy review...

(I've noticed I get more and more critical of Filofax purchases the older I get – in the early Filofancy days I was totally in love with all of them, and I gave orgasmic reviews, but the griping has increased over the years. I guess I just know what I want now, and boy, are my expectations high!)

In the meantime, feel free to enjoy some other Filofax reviews...


Let me know in the comments if there is anything in particular that you're interested in seeing on the blog, as I want to start posting more content, and it would be great to know what you want to see. 

I'm also REALLY keen to hear from anyone who has purchased anything from the current Norfolk collection, or who is thinking about it, so please share your thoughts... And subscribe to the Filofancy blog to get notified of when I publish the review of my new Norfolk Filofax! Find me on Instagram and Youtube.




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